Your “Audience” is a technical term in marketing, and it includes all the people who are “looking” at your business. If you have a sign out front of your business, the people who drive past and look at it – are your audience. The people...
Flat lays are trending! These flexible images look great as Facebook cover art and on landing pages for websites. Flat lays can be customized to match your brand colours, and can include personal items like your business card, promotional pens, or items from your...
The advice regarding your social media is everywhere, and there is a common thread through it all. Share Share SHARE! Social media strategists commonly advise their clients to share their lives with their followers. These tips are designed to build rapport and...
Last year, my partner Kiki and I went to a Branding conference in Toronto. There were panel discussions and Q&A, throughout the weekend. The experts on stage kept giving advice like: “just keep trying” or the classic: “Don’t Give...
What’s the magic sauce that makes a business take off? Katie and Kiki asked themselves that question after their first amazing year growing Brand Ambition. Before starting this business, they had done everything. Katie had a degree in Labour Relations, and Kiki had...