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Small Batch Soaps – Branding

Small Batch Soaps – Branding

Small Batch Soaps - BrandingSTORY: This maker brand had found personal success - with a storefront and steady online sales. But the popularity of handmade products during the pandemic inspired her to double down and GROW. We helped her professional her brand and...

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David & Gini Real Estate Team – Branding

David & Gini Real Estate Team – Branding

David and Gini value close relationships, and they were looking for a friendly, professional, urban brand, that would appeal to Toronto condo owners as well upscale luxury property owners. It also had to be totally suitable to either one of them independently.  What do you think?

Reach Wellness – Branding

Reach Wellness – Branding

Naturopathic Dr. Nicole Panathere is opening her own holistic care clinic.  She wanted the brand to feel very modern, as though it could comfortably fit into the lifestyle practices of its clientele. She wanted to avoid anything that felt too clinical…

Olive That – Branding

Olive That – Branding

A very popular local brand, Olive That is well-known for its high-quality olive oils and balsamic vinegars.  Owner Naz Munshi came to us to help mature the brand and make it feel more artisan.  It was a goal of the project to ensure that the label design could sell the product whether it was on a boutique retail shelf or an online shop…

What Social Media Will Do To Your Business This Year

What Social Media Will Do To Your Business This Year

The launch of social media platforms began a golden age of small business. It ushered in a unique environment where business owners suddenly had free, direct, 24/7 access to their client base. They could advertise, craft a brand personality, and engage with clients -...

Truly Medium – Branding

Truly Medium – Branding

Truly MediumSTORY: Truly is a third generation medium helping adults who have experienced death and grief through various live events, spiritual workshops and one on one sessions.Her goal is to help bridge the often sorrowful gap between living people and their loved...

Sarah Hull – Branding

Sarah Hull – Branding

Sara Hull & AssociatesSTORY: Sarah and her team are proud to provide a high level of professionalism and real estate knowledge for clients who are in search of a home or looking to sell.She prides herself on the full service staging services and other supporting...

CAWEE – Branding

CAWEE – Branding

CAWEESTORY: Many networking events are impersonal and intensely sales driven. You may leave with a lot of business cards – but no real connections. CAWEE is different. We are dedicated to helping you build valuable, lasting relationships that will strengthen your...

This is a sobering account of my personal experience at the start of the pandemic. I was actually scared of the one-year anniversary, and I think writing this helped me process it...  Onward and upward. March 16th, 2020. I looked up from my computer screen and felt a...

We’re Hiring – Account Manager

We’re Hiring – Account Manager

SALARY: $43k - $50K/yr.  |  2 weeks paid vacation  |  Occasional Work from Home  |  10:00am Flex Start/Stop Bowmanville Office Location This role is high paced and at the heart of our organization.  Your attitude and work style will help to set the tone and culture of...

YYZ – Spray Tanning Photoshoot

YYZ – Spray Tanning Photoshoot

This spray tanning company is building brand value, hoping to serve influencers and celebrities in the competitive Toronto market. We've worked with her on multiple photoshoots to build a library of content to grow her brand on Instagram.  (*Lifestyle shoots include...

Over-Sharing On Social

Over-Sharing On Social

Your social media isn’t going to vibe and build relationships with other humans if you aren’t human yourself, but where is the line?

I Made A Mistake…

I Made A Mistake…

I made a mistake last week, but I'm gonna share it because I think it gives good insight into the dynamics of branding. An older client came to us with a very old website that badly needed updating. They reluctantly admitted that their entire brand needed work. Their...

Wilmot Blueberry Orchard

Wilmot Blueberry Orchard

Like many farms and orchards, this was a family business, and as management of the company passed to a new generation, it became a priority to update and modernize the company’s visuals. See how we did it while honoring the heritage of the blueberry orchard.