This is one of our showcase photoshoots. Because its a great example of the value of a STORY ARC. Freckleface Jewellery came to us looking for a product catalogue. And while the product shots looked GREAT, we knew we needed to add some kind of story line in order to keep people casually flipping through the pages. This story arc was simple: our two models went to Goodberry for an ice cream/coffee date. Images show them arriving at the store, placing their order and enjoying great conversation – all while dressed in Freckleface jewellery! We also brought in prominent Durham Region blogger, Isla Pearl for this shoot. She was able to share behind the scenes shots on her blog and social media to help generate buzz around the project!
Kiki Carr built a reputation for trends and style as a recognized blogger in Toronto’s wedding scene where she was able to work with some of the most exclusive and creative entrepreneurs. Kiki successfully created an online identity with branding and styling, and was shocked at the opportunities her blog afforded her in both Canada and the U.S. Realizing the power of branding she decided to work with other entrepreneurs to harness the fan base that she knows awaits every business owner. She recently joined Brand Ambition, a boutique marketing and branding agency for entrepreneurial women where she celebrates the use of beauty to build successful businesses.