Why Beauty Matters To Business

Why Beauty Matters To Business

When I first began writing newsletters for wellness centres and health practitioners, I learned something pretty quickly.  No matter how compelling my text was, or how exciting my calls to action, the thing that kept customers scrolling through a newsletter, was the...
The Selfie Wall

The Selfie Wall

There are a lot of people who cringe when they hear the word “selfie”.   But, when it comes to growing your fan base and building your business, the selfie can definitely come in handy.  To play up on that, we spent a lovely afternoon building our...
What is (Who is) My Audience?

What is (Who is) My Audience?

Your “Audience” is a technical term in marketing, and it includes all the people who are “looking” at your business.  If you have a sign out front of your business, the people who drive past and look at it – are your audience.  The people...
Flat Lays

Flat Lays

Flat lays are trending! These flexible images look great as Facebook cover art and on landing pages for websites.  Flat lays can be customized to match your brand colours, and can include personal items like your business card, promotional pens, or items from your...