Why Beauty Matters To Business

Why Beauty Matters To Business

When I first began writing newsletters for wellness centres and health practitioners, I learned something pretty quickly.  No matter how compelling my text was, or how exciting my calls to action, the thing that kept customers scrolling through a newsletter, was the...
The Selfie Wall

The Selfie Wall

There are a lot of people who cringe when they hear the word “selfie”.   But, when it comes to growing your fan base and building your business, the selfie can definitely come in handy.  To play up on that, we spent a lovely afternoon building our...
Freckle Face Photoshoot

Freckle Face Photoshoot

This is one of our showcase photoshoots.  Because its a great example of the value of a STORY ARC.  Freckleface Jewellery came to us looking for a product catalogue.  And while the product shots looked GREAT, we knew we needed to add some kind of story line in order...
Photoshoot:  Kelly Babcock (Make-up Artist)

Photoshoot: Kelly Babcock (Make-up Artist)

Now THIS is what a photoshoot looks like when its managed by your marketing team!  These were planned to provide the foundation for a website, Facebook ads and print material that clearly represents Kelly’s bold colour & grunge brand. As you can see, in many...