Are you ready to start blogging? Do you already have a blog but aren’t pulling in the traffic you expected? Search Engine Optimization (or SEO), is a key factor to consider when publishing your content. In order to help you get started on the right track, we have put together a quick guide outlining some simple steps that will ensure your blog is SEO friendly.
The first and most important thing to consider is the use of relevant keywords. We advise you start by doing some research to find the right words, most applicable to your topic. It’s also very important to incorporate these right into the title of your blog. This will determine the relevancy of your content. Be sure to include the keyword in the first 60 characters!
Secondly, don’t forget about your pictures! It’s important to create alt tags for your images that will benefit your SEO. Why leave a stone unturned and miss out on that top ranking spot by keeping your image description as “untiled1”? You should also be optimizing your photos for web use to ensure the large file size isn’t affecting the load time. The longer the load time, the higher the bounce rate. Meaning people won’t stick around for the page to load. You don’t want them to miss out on all that awesome content you’ve created specifically for them!
Here are a few other optimization tactics you should keep in mind:
- Experiment with the “headings” type rather than “paragraphs” when creating your headings
- Link to other web pages in your post. Even internal links such as your “about” or “contact” pages will give you that extra boost
- Comment on other blogs while logged into yours
- Share your blog on other platforms like Pinterest, Twitter, and Facebook. Having other websites link back to your blog post (or website in general) creates backlinks which are key for SEO.
Lastly, it’s becoming increasingly important for websites to have their SSL certificates, and Google is cracking down on those who don’t. If you don’t have one, aren’t sure if you do, or have no idea what we’re talking about – lets chat! Give us a call or book a free consultation today.