by Katie Dempsey | Feb 27, 2021 | Blog, health & wellness, Photoshoots, spa
This jewelry company from Georgia makes handmade gold necklaces and wanted to achieve a clean and moody Instagram aesthetic. She asked us for a styled shoot that reflected her African American target market and client base. (*Lifestyle shoots include more than 60...
by Katie Dempsey | Feb 27, 2021 | Blog, Branding, health & wellness, spa, Uncategorized
Dr. Dorota STORY: This dermatologist is launching her business to a high-end audience. She was looking for an upscale, classy feel that left behind the standard visuals of today’s spas.We used a bold and unique colour palette and brand texture to help her stand...
by Katie Dempsey | Feb 27, 2021 | Blog, Photoshoots, Uncategorized
This spray tanning company is building brand value, hoping to serve influencers and celebrities in the competitive Toronto market. We’ve worked with her on multiple photoshoots to build a library of content to grow her brand on Instagram. (*Lifestyle shoots...
by Katie Dempsey | Feb 27, 2021 | Blog
Where is the line between vulnerability and over-sharing? You need to add a bit of yourself into your business. Your social media isn’t going to vibe and build relationships with other humans if you aren’t human yourself. Automatic content generators,...
by Katie Dempsey | Feb 27, 2021 | Blog
I made a mistake last week, but I’m gonna share it because I think it gives good insight into the dynamics of branding. An older client came to us with a very old website that badly needed updating. They reluctantly admitted that their entire brand needed work....