I made a mistake last week, but I’m gonna share it because I think it gives good insight into the dynamics of branding. An older client came to us with a very old website that badly needed updating. They reluctantly admitted that their entire brand needed work....
In 1996 Val Kilmer was in a movie with Michael Douglas. In the movie, they were hunting a massive killer lion out on the Savannah. As a gift, another hunter gave Val Kilmer a beautiful new gun to hunt with – since the lion was so badass. Later in the movie, Val...
Brand Ambition isn’t that old – so we still (really!) remember our start-up hustle phase. (I think we’re still in it!?) But there were definitely some purchases that we made early on that made a big difference in our initial growth. Here’s...
We plan our social media – Instagram first! When a potential client clicks on your Instagram profile page, they see ALL your photos at once. With one quick swipe of their finger, they are going to scroll through your content, and make the decision on whether or...
This skin-care company needed a library of eclectic and colourful product photography to engage its Instagram accounts and provide the foundation for future ad campaigns and web content. This 3-day shoot was all about the logistics, with hours devoted to prop styling...
We met Gaurika when collaborating on a project, and immediately loved her talent. She felt that strategic branding would help her target more commercial clients, and we agreed! […]
Makaya specializes in Haitian food staples, and wanted to represent the island culture without making the foods feel "foreign" to locals. They also asked for colours and design that made the food feel accessible and affordable. […]
This beautiful grocery store will be opening in Thornhill in the summer of 2024. As a fully kosher restaurant, we wanted this location to contain subtle references to its community. […]
This brand was a local favourite at markets, and known for their macaroons. When they were ready to open their own store front we worked with them to create a brand straight from the early 90s. […]
Bella Notte Restaurant has been a staple of Durham's dining community for years. After the pandemic, they wanted a fresh start, celebrating their customers, their heritage and their future. Working with this upscale Italian restaurant was an honour! […]