Hello Finance – Branding

STORY:

Another brand for a returning client! The client wanted this brand to feel corporate and trustworthy, but also fun and accessible so it wouldn’t be a turn off for younger families who are becoming the target market for many financial services companies. There are so many unique touches in this brand – we LOVE the Hello sticker element, as well as the yellow dot over the I in the logo that feels like a gold coin!

SERVICES:

Branding, website

bragg-farm-logo

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I Made A Mistake…

I made a mistake last week, but I'm gonna share it because I think it gives good insight into the dynamics of branding. An older client came to us with a very old website that badly needed updating. They reluctantly admitted that their entire brand needed work. Their...