Parkwood Historical Site – Branding

STORY:

This historical Oshawa landmark was the home of GM founder, Robert McLaughlin  from 1917 until 1972. The property has been preserved as a historical site, hosting a multitude of events, markets and educational programs. Branding this project meant walking the line between the heritage of the site and the need to leverage social media to promote programming and attract young audiences.  

SERVICES:

Branding

bragg-farm-logo

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I Made A Mistake…

I made a mistake last week, but I'm gonna share it because I think it gives good insight into the dynamics of branding. An older client came to us with a very old website that badly needed updating. They reluctantly admitted that their entire brand needed work. Their...