Sleep Easy Candle Company – branding

STORY:

The candle market is highly competitive, and branding does a lot of the heavy lifting in this industry. We worked with the Sleep Easy Candle Company to establish itself around nighttime routines and the rituals we perform to relax. The photoshoot for this brand was focused on side tables and paired the candles with journals, books, teas, and other tools of self-care regimens. 

SERVICES:

Branding, packaging, photoshoot

bragg-farm-logo

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I made a mistake last week, but I'm gonna share it because I think it gives good insight into the dynamics of branding. An older client came to us with a very old website that badly needed updating. They reluctantly admitted that their entire brand needed work. Their...