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Borlase Beauty – Branding & Website
Borlase is an existing business that has navigated the challenges of growth and now has a province-wide bridal make-up business. But the company was working with an original logo that the owner made herself. The vision and symbolism were there, but it needed some finishing touches.
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euroSCRUBBY
You’ve probably seen Euroscrubby’s cleaning pads in your mom or grandma’s kitchen. They were the original non-scratch cleaning pads, but lately, the marketplace has become
Client Spotlight: Karen McIntosh from LUBU
Karen came to us last year, to begin developing a brand for her new makeup line: LUBU. It was a venture of love, as she had carefully
Why Beauty Matters To Business
When I first began writing newsletters for wellness centres and health practitioners, I learned something pretty quickly. No matter how compelling my text was, or how exciting my calls to action, the thing that kept customers scrolling through a newsletter, was the EYE CANDY.
Beautiful images, pops of colour, and
The Selfie Wall
There are a lot of people who cringe when they hear the word “selfie”. But, when it comes to growing your fan base and building your business, the selfie can definitely come in handy. To play up on that, we spent a lovely afternoon building our “selfie wall”.
Be An Educated Buyer – Websites
The learning curve is sharp when you first become an entrepreneur. One of the biggest hurdles new business owners face is the creation of a website. It’s hard to make good business decisions if you don’t know what you’re paying for, what’s normal, or what to expect. So here are some good guidelines that will let you know what’s normal, and what isn’t.
What is (Who is) My Audience?
Your “Audience” is a technical term in marketing, and it includes all the people who are “looking” at your business. If you have a sign out front
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