This spray tanning company is building brand value, hoping to serve influencers and celebrities in the competitive Toronto market. We’ve worked with her on multiple photoshoots to build a library of content to grow her brand on Instagram. (*Lifestyle shoots...
Where is the line between vulnerability and over-sharing? You need to add a bit of yourself into your business. Your social media isn’t going to vibe and build relationships with other humans if you aren’t human yourself. Automatic content generators,...
I made a mistake last week, but I’m gonna share it because I think it gives good insight into the dynamics of branding. An older client came to us with a very old website that badly needed updating. They reluctantly admitted that their entire brand needed work....
In 1996 Val Kilmer was in a movie with Michael Douglas. In the movie, they were hunting a massive killer lion out on the Savannah. As a gift, another hunter gave Val Kilmer a beautiful new gun to hunt with – since the lion was so badass. Later in the movie, Val...
Brand Ambition isn’t that old – so we still (really!) remember our start-up hustle phase. (I think we’re still in it!?) But there were definitely some purchases that we made early on that made a big difference in our initial growth. Here’s...
We plan our social media – Instagram first! When a potential client clicks on your Instagram profile page, they see ALL your photos at once. With one quick swipe of their finger, they are going to scroll through your content, and make the decision on whether or...