Entrepreneurship is a challenging but rewarding journey. One of the things that has provided me the greatest comfort when things aren’t going well, is listening to other business owners sharing their stories. Hearing that I am not the “only one”...
When it comes to branding, the colour blue is often associated with trust, reliability, and stability. Some of the biggest brands including IBM, Microsoft, Bank of America and Facebook use blue as their primary brand colour. What is it about this colour that makes it...
One of the fastest ways to increase revenue in an e-commerce business is to introduce an upsell. Luckily, if you have a Shopify website, there are countless plugins and apps that can help you do that. Here are a few of our favorites: CartHook: CartHook is an app that...
The “easiest” way to increase revenue is to increase prices. But it’s not the ONLY way that you can raise the value of a customer purchase. Here are 4 additional options to consider if you are looking for ways to make more money in 2023. Offer...
When delivering branding projects, we almost always use the one concept method. This is a streamlined, and more focused approach to completing a brand. But it’s a process we developed through trial and error. PROBLEM: In our early years, we used to present the...
We are looking for inspiring entrepreneurs that are ready to launch to the next level of their development. If your business is ready to become a “brand”, share your story with us to win a Premium branding package! This package includes a logo and logo...
We met Gaurika when collaborating on a project, and immediately loved her talent. She felt that strategic branding would help her target more commercial clients, and we agreed! […]
Makaya specializes in Haitian food staples, and wanted to represent the island culture without making the foods feel "foreign" to locals. They also asked for colours and design that made the food feel accessible and affordable. […]
This beautiful grocery store will be opening in Thornhill in the summer of 2024. As a fully kosher restaurant, we wanted this location to contain subtle references to its community. […]
This brand was a local favourite at markets, and known for their macaroons. When they were ready to open their own store front we worked with them to create a brand straight from the early 90s. […]
Bella Notte Restaurant has been a staple of Durham's dining community for years. After the pandemic, they wanted a fresh start, celebrating their customers, their heritage and their future. Working with this upscale Italian restaurant was an honour! […]
Gaurika Angus – Commercial Interior DesignFebruary 1, 2024We met Gaurika when collaborating on a project, and immediately loved her talent. She felt that strategic branding would help her target more commercial clients, and we agreed! […]
