Ad Management & Social Media Beyond 2020

$49.00

FRIDAY, FEB 28th 10:00am

What platforms should you be using? What ad strategies should you be running? How much should you be spending?  This workshop will help you understand your options & decide how to structure your business online over the next 2 years. It is ideal for companies that generate leads or sales from social media, and have some existing experience as a business online.

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Description

Social media is not going away. In fact, it’s becoming increasingly complex. New platforms are being added (Snapchat & TikTok), new partners are being announced (shoppable links, chatbots,) and the ads manager is becoming overwhelming to use. How can small business owners make decisions about what to do if they don’t really understand their options?

We want to clear through the noise and tell you what new developments are going to be important for your business. We’ll show you strategies that work for your kind of company, and how you should consider building your ad campaigns, sales funnels or lead generation.  Topics we will be covering include:

  • Upcoming changes to the algorithms
  • The different kinds of online advertising – SEO vs. Google Ads vs Facebook
  • How to tell if an ad campaign is successful or not? (Even if you didn’t make sales!)
  • An explanation of online sales funnels – what approach should you be taking?
  • How YOU should increase sales or leads
  • How to allocate your ad spend budget
  • A review of platforms – new & upcoming – what should your business be on in the future

If you’ve been thinking about running online ads, or if you feel like its time to start building a sales/lead system for your business – this class is for you. We’ll share information and stories from actual campaigns that we have run, and tell you what metrics you should be tracking – even if you work with a professional.

**Please note, this will not be a step-by-step class on how to set up an ad in the Facebook or Google Ad Manager.  Though we will share screenshots from the backend, this program is high level to help you decide what you should be doing and where you should go into more detail so you aren’t wasting your time or budget.

 

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