There’s real business strategy and a powerful human story behind this photoshoot with WolfDen Fitness. This shoot was booked for the particpants of the WolfDen weight-loss program. It was a goal to work towards, a motivator to keep in mind when pushing through a challenging workout, or maintaining discipline in the face of desserts.
Some of the women in this shoot lost more than 40 lbs and said that seeing themselves in these shots made them feel beautiful, vibrant and confident.
As a weight loss coach, these images provide the owner, Meagan, with a visual for future clients. This is what they will be buying, what they will be working for… This is how the WolfDen Fitness program will make you feel.
Showing clients how they will FEEL after buying is the core of a good marketing strategy. So Powerful! That’s why this photoshoot – offered at the end of each season of training, will become a part of WolfDen’s marketing system, as well as the value that clients receive when they work with the brand.
Helping Meagan with this project and celebrating the achievements of her clients is the reason we do what we do! Wins all around!
(*Lifestyle shoots include more than 60 images, this collection shows off our favs. You can click to enlarge each image!)
See What Else We’ve Been Working On!
The Selfie Wall
There are a lot of people who cringe when they hear the word “selfie”. But, when it comes to growing your fan base and building your business, the selfie can definitely come in handy. To play up on that, we spent a lovely afternoon building our “selfie wall”.
Be An Educated Buyer – Websites
The learning curve is sharp when you first become an entrepreneur. One of the biggest hurdles new business owners face is the creation of a website. It’s hard to make good business decisions if you don’t know what you’re paying for, what’s normal, or what to expect. So here are some good guidelines that will let you know what’s normal, and what isn’t.
What is (Who is) My Audience?
Your “Audience” is a technical term in marketing, and it includes all the people who are “looking” at your business. If you have a sign out front
Flat Lays
These bright and fun images can elevate your brand and give you that professional look that tells your clients you’re worth your price
Q: What if I don’t want to share my life on social media?
But what if you don’t want to share?
I hear from some people that their private life is their own. They don’t want to let clients into their downtime
“Don’t Give Up” Is NOT a Motivational Statement
Last year, my partner Kiki and I went to a Branding conference in Toronto. There were panel discussions and Q&A, throughout the weekend. The experts on stage kept giving advice like: “just keep