If you and your competition are both publishing the same number of posts, on the same platforms at the ideal time of day, how do you stand out? This series of posts will help your small business optimize your social media and take you beyond the benefits of mere...
Many small business owners would agree, growing your business is no walk in the park. Without proper branding, growing your business is even harder. Once you have brand elements, including a prominent primary logo and variations, a strong colour palette, clean fonts...
Oh My MEOW! What could be more purrfect, that all the cat-themed products that have been curated by Oh My Cat. Her online shop should be a destination for cat lovers, featuring feline trinkets for our furry friends and some cute accessories for the less furry owners....
Ugh, scrubbing pots and pans is the WORST chore to do, but we’ve found a way to love it, by working with Euroscrubby. You’ve probably seen Euroscrubby’s cleaning pads in your mom or grandma’s kitchen. They were the original non-scratch...
Karen McIntosh: LUBU (Aesthetician, Make-Up Artist and Curator of Her Own Make-Up Brand) It’s challenging to find anyone more positive and upbeat than Karen. Her heart-based approach to life is as much a part of her brand as her love of pink or her soft spoken...
When I first began writing newsletters for wellness centres and health practitioners, I learned something pretty quickly. No matter how compelling my text was, or how exciting my calls to action, the thing that kept customers scrolling through a newsletter, was the...