There are a lot of people who cringe when they hear the word “selfie”. But, when it comes to growing your fan base and building your business, the selfie can definitely come in handy. To play up on that, we spent a lovely afternoon building our...
The learning curve is sharp when you first become an entrepreneur. One of the biggest hurdles new business owners face is the creation of a website. It’s hard to make good business decisions if you don’t know what you’re paying for, what’s...
Your “Audience” is a technical term in marketing, and it includes all the people who are “looking” at your business. If you have a sign out front of your business, the people who drive past and look at it – are your audience. The people...
Flat lays are trending! These flexible images look great as Facebook cover art and on landing pages for websites. Flat lays can be customized to match your brand colours, and can include personal items like your business card, promotional pens, or items from your...
The advice regarding your social media is everywhere, and there is a common thread through it all. Share Share SHARE! Social media strategists commonly advise their clients to share their lives with their followers. These tips are designed to build rapport and...
Last year, my partner Kiki and I went to a Branding conference in Toronto. There were panel discussions and Q&A, throughout the weekend. The experts on stage kept giving advice like: “just keep trying” or the classic: “Don’t Give...