Ugh, scrubbing pots and pans is the WORST chore to do, but we’ve found a way to love it, by working with Euroscrubby. You’ve probably seen Euroscrubby’s cleaning pads in your mom or grandma’s kitchen. They were the original non-scratch...
Karen McIntosh: LUBU (Aesthetician, Make-Up Artist and Curator of Her Own Make-Up Brand) It’s challenging to find anyone more positive and upbeat than Karen. Her heart-based approach to life is as much a part of her brand as her love of pink or her soft spoken...
When I first began writing newsletters for wellness centres and health practitioners, I learned something pretty quickly. No matter how compelling my text was, or how exciting my calls to action, the thing that kept customers scrolling through a newsletter, was the...
There are a lot of people who cringe when they hear the word “selfie”. But, when it comes to growing your fan base and building your business, the selfie can definitely come in handy. To play up on that, we spent a lovely afternoon building our...
The learning curve is sharp when you first become an entrepreneur. One of the biggest hurdles new business owners face is the creation of a website. It’s hard to make good business decisions if you don’t know what you’re paying for, what’s...
Your “Audience” is a technical term in marketing, and it includes all the people who are “looking” at your business. If you have a sign out front of your business, the people who drive past and look at it – are your audience. The people...