Dr. Dorota
STORY:
This dermatologist is launching her business to a high-end audience. She was looking for an upscale, classy feel that left behind the standard visuals of today’s spas.We used a bold and unique colour palette and brand texture to help her stand out.
SERVICES:
Branding, photoshoot, web design, social media training
Photoshoot
See What Else We've Been Working On...
Oh My Cat
Oh My MEOW! What could be more purrfect, that all the cat-themed products that have been curated by Oh My Cat. Her online shop should be a destination for cat lovers, featuring feline trinkets for our furry friends and some cute accessories for the less furry owners....
euroSCRUBBY
You’ve probably seen Euroscrubby’s cleaning pads in your mom or grandma’s kitchen. They were the original non-scratch cleaning pads, but lately, the marketplace has become
Client Spotlight: Karen McIntosh from LUBU
Karen came to us last year, to begin developing a brand for her new makeup line: LUBU. It was a venture of love, as she had carefully
Why Beauty Matters To Business
When I first began writing newsletters for wellness centres and health practitioners, I learned something pretty quickly. No matter how compelling my text was, or how exciting my calls to action, the thing that kept customers scrolling through a newsletter, was the EYE CANDY.
Beautiful images, pops of colour, and
The Selfie Wall
There are a lot of people who cringe when they hear the word “selfie”. But, when it comes to growing your fan base and building your business, the selfie can definitely come in handy. To play up on that, we spent a lovely afternoon building our “selfie wall”.
Be An Educated Buyer – Websites
The learning curve is sharp when you first become an entrepreneur. One of the biggest hurdles new business owners face is the creation of a website. It’s hard to make good business decisions if you don’t know what you’re paying for, what’s normal, or what to expect. So here are some good guidelines that will let you know what’s normal, and what isn’t.
What is (Who is) My Audience?
Your “Audience” is a technical term in marketing, and it includes all the people who are “looking” at your business. If you have a sign out front
Flat Lays
These bright and fun images can elevate your brand and give you that professional look that tells your clients you’re worth your price
Q: What if I don’t want to share my life on social media?
But what if you don’t want to share?
I hear from some people that their private life is their own. They don’t want to let clients into their downtime
“Don’t Give Up” Is NOT a Motivational Statement
Last year, my partner Kiki and I went to a Branding conference in Toronto. There were panel discussions and Q&A, throughout the weekend. The experts on stage kept giving advice like: “just keep