East City Candles
STORY:
We were thrilled when local artist, Laurel Munro came to us to help brand her new candle company. This design occurred toward the tail end of the “watercolour” trend, the was so hot among small businesses, and when we created this neutral, natural-toned look, we knew it would be a trendsetting colour palette in the area, and it was.
This brand is a perfect fit for Laurel’s incredible, nostalgic photography, and provides authority to her role as a master crafter and maker. Our favourite texture of this project mimics old dress patterns and inspires fond memories of our own mother’s sewing on kitchen tables. We will always love this one!
SERVICES:
Branding
See What Else We've Been Working On...
Michelle Fraser Team – Branding & Marketing
This award-winning Remax Team from Ajax came to us with a logo they loved and an open canvas to create an aggressive marketing plan. Over the past year, we have worked with them to build out everything from…
Market Candle Co. – Branding & Photoshoot
Market Candle Co. is our ideal client in every way. Referred to us from a past client, Shabi had a successful side hustle that she was taking PRO. Her product is fantastic with great reviews. We gently…
This is a sobering account of my personal experience at the start of the pandemic. I was actually scared of the one-year anniversary, and I think writing this helped me process it... Onward and upward. March 16th, 2020. I looked up from my computer screen and felt a...
We’re Hiring – Account Manager
SALARY: $43k - $50K/yr. | 2 weeks paid vacation | Occasional Work from Home | 10:00am Flex Start/Stop Bowmanville Office Location This role is high paced and at the heart of our organization. Your attitude and work style will help to set the tone and culture of...
Dr Dorota Dermatologist – Photoshoot
This jewelry company from Georgia makes handmade gold necklaces and wanted to achieve a clean and moody Instagram aesthetic. She asked us for a styled shoot that reflected her African American target market and client base. (*Lifestyle shoots include more than 60...
Dr. Dorota Dermatologist – Branding
This dermatologist is launching her business to a high-end audience. She was looking for an upscale, classy feel that left behind the standard visuals of today’s spas.We used a bold and unique colour palette and brand texture to help her stand out.
YYZ – Spray Tanning Photoshoot
This spray tanning company is building brand value, hoping to serve influencers and celebrities in the competitive Toronto market. We've worked with her on multiple photoshoots to build a library of content to grow her brand on Instagram. (*Lifestyle shoots include...
Over-Sharing On Social
Your social media isn’t going to vibe and build relationships with other humans if you aren’t human yourself, but where is the line?
I Made A Mistake…
I made a mistake last week, but I'm gonna share it because I think it gives good insight into the dynamics of branding. An older client came to us with a very old website that badly needed updating. They reluctantly admitted that their entire brand needed work. Their...
Never Go Into Battle, With An Untested Weapon
In 1996 Val Kilmer was in a movie with Michael Douglas. In the movie, they were hunting a massive killer lion out on the Savannah. As a gift, another hunter gave Val Kilmer a beautiful new gun to hunt with – since the lion was so badass.