The Brandy Alexander Beauty Bar
BEAUTY BAR – 45 DAY BUSINESS MAKEOVER PACKAGE
LOGO & LOGO ALTERNATES
Jump on the “vintage is cool” bandwagon with this fun brand. The logo is designed as a neon light, surely an element that will be brought right into the space. Named after a martini, this brand needed a look that almost said nightclub so it can fulfill its destiny as a “ladies, gentlemen’s club”.
This colour palette was pulled from one of the primary textures for this brand, and has all the cool colour trends in it. While the blues are dominant, the pop of pink provides contrast and highlight and keeps the brand from becoming too dark or moody.
TEXTURES & PATTERNS
These textures look like wallpapers that we pulled from behind the bar in some swanky club while the rat pack plays on a staticy radio… then totally modernized. Is that too much? We don’t think so. It’s cool before cool was cool.
Of course, this beauty bar needs to have some elements that speak to its services, and we were happy to oblige with a new more design pieces that channel that neon light look and feel.
The photography for this brand had to be full of colour, with a touch of grunge, but still be totally cool and fresh. Using an abandoned location that had been filled with graffiti made the perfect spot! There’s nothing like checking your make-up while surrounded by twisted metal and broken glass. But our girls came through for a fantastic shoot that showcases the attitude of this “take no names” brand.
Business cards show the dominant texture at play and showcases the logo on its own on the front of the card. The back stays as clean and white as possible keeping in line with that modern desire for white space and clean looks.
SOCIAL MEDIA – FACEBOOK COVERS & TEMPLATES
This is the one space where we let that pink colour SHINE, with funky imagery, and simple and clean logo display.
The templates take full advantage of the patterns so that brand recognition is swift and deep.
The web mock-up for this brand was the final step. Designed to give insight into the beauty bar’s client experience, the site is branded from head to toe. Online booking features are included, and live Instagram feed is featured at the bottom of the home page… You can visit the site LIVE here:
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