The Derek Baird Team

Mood Board

The mood board is the first thing that our designers prepare for a client.  Its a collection of images and sample logos from around the web to ensure that we are on the same page in terms of the “feeling” and look of the brand.  Use your mood board to communicate with your Account Manager.  Tell them what you like and what you don’t like.  If you love your mood board, there is a great chance that you are going to love your brand.

Brand Pitch Presentation

For larger projects, a “pitch presentation” is included.  We outline the various elements of your branding along with rationale’s explaining the strategy and meaning behind our choices.  We will also show you examples of your branding in use.  Your account manager will walk you through this presentation, and record your feedback and any desired revisions.  If you have a team that is invested in your re-branding, we recommend making sure that key players are present for this process.

Please flip through this presentation that we prepared for the Derek Baird Team, and observe how it is similar to the mood board.


We loved shooting this team.  The warm connection between them was obvious and they are the perfect combination of playful and professional. These sample images reflect some of the shots that will become the foundation for their website and social media feeds over the coming months.  Each photo can be used multiple times through careful cropping, flipping, graphics and conversion to black & white.

(Click to Enlarge Images)

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