Mood Board

The mood board is the first thing that our designers prepare for a client.  Its a collection of images and sample logos from around the web to ensure that we are on the same page in terms of the “feeling” and look of the brand.  Use your mood board to communicate with your Account Manager.  Tell them what you like and what you don’t like.  If you love your mood board, there is a great chance that you are going to love your brand.

Brand Pitch Presentation

For larger projects, a “pitch presentation” is included.  We outline the various elements of your branding along with rationale’s explaining the strategy and meaning behind our choices.  We will also show you examples of your branding in use.  Your account manager will walk you through this presentation, and record your feedback and any desired revisions.  If you have a team that is invested in your re-branding, we recommend making sure that key players are present for this process.

Please flip through this presentation that we prepared for the Derek Baird Team, and observe how it is similar to the mood board.