There’s real business strategy and a powerful human story behind this photoshoot with WolfDen Fitness. This shoot was booked for the particpants of the WolfDen weight-loss program. It was a goal to work towards, a motivator to keep in mind when pushing through a challenging workout, or maintaining discipline in the face of desserts.
Some of the women in this shoot lost more than 40 lbs and said that seeing themselves in these shots made them feel beautiful, vibrant and confident.
As a weight loss coach, these images provide the owner, Meagan, with a visual for future clients. This is what they will be buying, what they will be working for… This is how the WolfDen Fitness program will make you feel.
Showing clients how they will FEEL after buying is the core of a good marketing strategy. So Powerful! That’s why this photoshoot – offered at the end of each season of training, will become a part of WolfDen’s marketing system, as well as the value that clients receive when they work with the brand.
Helping Meagan with this project and celebrating the achievements of her clients is the reason we do what we do! Wins all around!
(*Lifestyle shoots include more than 60 images, this collection shows off our favs. You can click to enlarge each image!)
See What Else We’ve Been Working On!
YYZ – Spray Tanning Photoshoot
This spray tanning company is building brand value, hoping to serve influencers and celebrities in the competitive Toronto market. We've worked with her on multiple photoshoots to build a library of content to grow her brand on Instagram. (*Lifestyle shoots include...
Over-Sharing On Social
Your social media isn’t going to vibe and build relationships with other humans if you aren’t human yourself, but where is the line?
I Made A Mistake…
I made a mistake last week, but I'm gonna share it because I think it gives good insight into the dynamics of branding. An older client came to us with a very old website that badly needed updating. They reluctantly admitted that their entire brand needed work. Their...
Never Go Into Battle, With An Untested Weapon
In 1996 Val Kilmer was in a movie with Michael Douglas. In the movie, they were hunting a massive killer lion out on the Savannah. As a gift, another hunter gave Val Kilmer a beautiful new gun to hunt with – since the lion was so badass.
What’s the BEST Thing A Business Owner Can Buy For Under $1000?
Brand Ambition isn’t that old – so we still (really!) remember our start-up hustle phase. (I think we’re still in it!?) But there were definitely some purchases that we made early on that made a big difference in our initial growth. Here’s what we recommend…
Plan Your Social For Instagram First
When a potential client clicks on your Instagram profile page, they see ALL your photos at once. With one quick swipe, they are going to see all your content and make the decision on whether or not to follow you…